Let the Locals Feel the Love

Posted on: February 25, 2011

I just read about the new promotion, We Love Locals, that was recently launched by Station Casinos in Las Vegas. Customers are able to go to the website each week and vote on a new promotion that will be valid the following week. For example, this week’s offer is a $30 for $60 seafood dining offer. There are three options to vote for next week, including a $25 for $50 steak dinner.

Seeing this promotion got me thinking about how casinos and other tourist related industries should start directing some more of their marketing dollars towards those close to home – locals! People are traveling less now that the economy is in a slump, so rather than traveling, customers will start looking for entertainment and services that they would usually travel for in their own neck of the woods.

Sometimes, casinos who feed from a locals market, similar to the market in Reno, tend to take their local customers for granted. They figure, since the customers are already in town, and are established customers, they will not venture out and spend those valuable dollars elsewhere. The “real” value is in the out-of-towners. They spend the money that directly increases the bottom line. However, taking day to day business for granted in an economy where consumers everywhere are looking for the best deal, is not necessarily the best way to do business.

It’s time to start focusing on the bread and butter of your business again. Start adding more value those who keep the business running and thriving on a daily basis. What do you think are some of the best ways to add value for your local customers?


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This blog is devoted to the gaming industry news and information - keeping you up to date on the happenings in the gaming world. My personal expertise lies in event planning and entertainment in casinos.

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