Going Diamond

Posted on: March 14, 2011

I just read an article on about a pretty cool new perk that Caesars Entertainment is now offering to certain members of meetings/conventions that come to their Las Vegas properties. They are giving certain meeting/convention members temporary Diamond Cards, one of the higher level of cards in their Total Rewards Program. Some of the perks of having a Diamond card include priority hotel check-in, access to exclusive VIP lounges, priority service at restaurants, clubs and valet to name a few. It allows people who spend money at the property on things other than gaming to enjoy some of the same benefits.

To me, this makes perfect sense! Why not reward non-gaming customers for the revenue that they are pumping into your property? Their money is just as good as the gamblers, and there is NO chance of the meeting planner getting his money back. Casinos are hurting for gaming revenue, and most of the time the perks that come with higher level gaming cards don’t cost the property any money.

Allowing people priority access to restaurants, clubs and valet service = $0.

Allowing priority hotel check-in = $0.

Ensuring that meetings and conventions will keep bringing their business back year after year = priceless.


4 Responses to "Going Diamond"

OK, you read my mind??? I love this article and agree with it 100%. I have been trying to get Diamond for quite a while, but seems almost unreachable. And then I think about the money that we spend on food, Spa, Arcade…… why can’t that be considered???

If I could change it I would! Thanks for the comment Stan!

Nice article Erin, good points! It’s all about getting creative in today’s market.

-Cole Voors

Hey Cole thanks for the feedback and thanks for stopping by!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

About Me

This blog is devoted to the gaming industry news and information - keeping you up to date on the happenings in the gaming world. My personal expertise lies in event planning and entertainment in casinos.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 720 other followers


%d bloggers like this: