erinwootan

I just read an article on VegasChatter.com about a pretty cool new perk that Caesars Entertainment is now offering to certain members of meetings/conventions that come to their Las Vegas properties. They are giving certain meeting/convention members temporary Diamond Cards, one of the higher level of cards in their Total Rewards Program. Some of the perks of having a Diamond card include priority hotel check-in, access to exclusive VIP lounges, priority service at restaurants, clubs and valet to name a few. It allows people who spend money at the property on things other than gaming to enjoy some of the same benefits.

To me, this makes perfect sense! Why not reward non-gaming customers for the revenue that they are pumping into your property? Their money is just as good as the gamblers, and there is NO chance of the meeting planner getting his money back. Casinos are hurting for gaming revenue, and most of the time the perks that come with higher level gaming cards don’t cost the property any money.

Allowing people priority access to restaurants, clubs and valet service = $0.

Allowing priority hotel check-in = $0.

Ensuring that meetings and conventions will keep bringing their business back year after year = priceless.