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Posts Tagged ‘twitter

In celebration for acheiving AAA Five Diamond status for the third year running, The Venetian Las Vegas and the Palazzo Las Vegas, owned by Las Vegas Sands, are running a “Five Day Five Diamond” promotion through social media. All you have to do to join is follow @VenetianVegas and @PalazzoLasVegas on twitter and throughout the week this week they will be tweeting clues with the hashtag #5day5diamond about where on their properties you can find a “diamond.” Then, you have to snap a photo of yourself with the diamond when you find it and post it to Twitter with the hashtag and the Twitter handles of one of the properties. Prizes include high end gifts like a diamond necklace, spa getaway and free hotel stays at either property.

I think this is a pretty clever promotion. I am loving the use of social media to get cusomers involved. Yesterday, there were¬†a series of clues posted such as, “#5day5diamond Scavenger Hunt – Hint #1 looking for this Diamond might involve water. Hope you don’t get seasick. Rules: http://t.co/wItq1Wy” Yesterday, they included 4 separate clues, and based on the posted picures I saw, the diamond was somewhere along the canal, I believe in the Venetian, on a light post. If I lived in Vegas, I’d probably take a day this week to go scope out the property and try to find the diamond. It’s also a great way to promote the fact that your company just earned such a prestigious award. It gets people through the doors that may not already be venturing there, and it’s a good way to get your name buzzing on Twitter.

Overall, a solid promotion. Who doesn’t love diamonds?

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I am more and more impressed by Caesars every day. I wrote a post a few weeks ago titled “Going Diamond” about how Caesars is offering certain members of groups and conventions to carry a Diamond level player loyalty card and enjoy some of the perks that high rollers are able to enjoy. I thought this was a great idea and Caesars has outdone themselves again.

Caesars is now offering Total Rewards bonus credits to people who use Facebook, Twitter, FourSquare, Instagram and Gowalla to check in to nine of the company’s locations with their mobile devices. In order to activate the program, guests have to go to TopGuest.com to activate an account and then they will receive 50 Total Rewards credits for each check-in.

Historically, casinos have stuck to only offering rewards points to those customers who gamble. Rewards points are generally not awarded for eating in restaurants, staying in the hotel or patronizing any of the other amenities a resort has to offer such as a spa. Aren’t your dollars just as valuable to a casino if they are spent in a restaurant than if they are gambled away in a machine? I would argue yes they are just as valuable, if not more-so. There’s a reason it’s called “gambling.” There’s always a chance the player will win or lose their money. And obviously a good majority of the time those dollars are lost, just because of basic house advantage and odds. However, the casino reaps all the benefits of dollars spent on a hotel room, or spa visit. The point of all of this is that my dollars should be valued, no matter where they are spent. This new move by Caesars to reward players or potential players for booking conventions or “checking-in” to their properties is in my opinion a step in the right direction.

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While Caesars has been struggling as of late to compete with companies in Las Vegas like MGM, Wynn and Las Vegas Sands, this seems like a step in the right direction in terms of attracting new customers. I am also very impressed with Caesars’ presence in social media as well. They are a company that to me are doing a lot of things right and getting creative in a time where creativity and new programs to attract customers are so important.

Do you think this is a good idea? What are some other companies you notice that have successful marketing ideas?

I just recently learned what a brand evangelist is. It’s basically a brand ambassador – a customer who is devoted to the brand and its survival.

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These people are essential to your business, because they promote it and are a form of free advertising for you. So, how do you create brand evangelists? First of all, customer service is key. In a lecture presentation by Kade Dworkin the other night, I heard a story about how a brand evangelist was created through the use of Twitter. A customer tweeted to a Las Vegas casino Twitter account and asked if a certain local sporting event would be broadcast in the sports book. The person who was monitoring the Twitter account called the sports book, asked if the game was being shown, and when they found out it was, they requested a table be reserved for the guest who was inquiring about the game. The sports book was happy to oblige. The Twitter account responded to the customer that the game was being shown and a table was on reserve, just give your name. Voila! A brand evangelist is created. The customer then responded to the Twitter account with many thanks then tweeted to all of his followers how great the service was. You can bet that in the future, this customer will spread the word about the amazing service at this organization and will convert other people into loyal customers.

One of the biggest goals to set when trying to create brand evangelists is to get people to share what you have to say, and in turn you have to say interesting things. In social media, you can create brand evangelists by posting special offers to your followers or fans or holding contests to get your customers involved with the brand. It is also important to deliver on your promises and therefore build trust with your customers. The more they trust you, the more likely they will become brand evangelists, which is the ultimate goal. You will not turn all customers into brand evangelists, however, the few that you do create will last a lifetime and will be more valuable than you could possibly measure.

What are some ways you think you can create a brand evangelist for your company?


About Me

This blog is devoted to the gaming industry news and information - keeping you up to date on the happenings in the gaming world. My personal expertise lies in event planning and entertainment in casinos.

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